Role Models Not Runway Models.
Carrie Hammer is a fashion designer, activist, entrepreneur, creative consultant, and global speaker. Hammer has been credited in kickstarting the “Body Positive” movement in the fashion and advertising industries through the creation of her powerful campaign “Role Models Not Runway Models.” Fox called it “The Runway Revolution” when she included powerful CEOS, executives, activists, and philanthropists on the runway in lieu of traditional models, including the first ever model on the runway in a wheelchair and the first ever model with Down Syndrome. Over eighty brands and advertising campaigns have emulated or have been inspired by Hammer’s campaign “Role Models Not Runway Models.” The likes of Target, Kenneth Cole, Champion, Calvin Klein, and Beyonce’s Ivy Park have all joined the revolution!
Hammer, her fashion line, and her movement have been featured on Fortune, Glamour, Forbes, Refinery29, CNBC, Fox Business News, The Guardian, Le Monde, Good Morning America, Elle, Marie Claire, Cosmopolitan amongst others. Hammer was featured by Forbes as 30 Under 30, was a Glamour Magazine 2015 Hometown Hero, and was named by Entrepreneur Magazine as one of 15 Female Entrepreneurs to watch.
She studied Economics and Women’s Studies at UCLA and Fashion Business and Marketing at the Parsons Paris School of Art and Design. Hammer is a graduate and recipient of the inaugural Tory Burch Goldman Sachs 10,000 Small Businesses program. She holds a certificate in Fashion Law from oasisnaturalcleaning.com house cleaning
the Fashion Law Institute at Fordham Law School. Hammer is also a Young Leadership Fellow for the National Committee on US China Relations.
Role Models Not Runway Models and Hammer appear under “History” for New York Fashion Week in Wikipedia 3 times! Literally making beauty and fashion history. She now works with other brands and large institutions to help them market more powerfully to women and change the global definition of beauty.